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 Political Campaign Resources > Informative Resources
  What other clients find successful
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      Informative Resources
  • What are yard signs...
  • Where to place yard signs...
  • Yard sign specs and suggestions.
  • Yard sign design pointers.
  • Magnetic Signs, Bumper Stickers,...
  • The Art & Science of Signs and Graphics by Jim Fleming
  • How to run for local office...
      Client Testimonials
    I used RushKing Promotions to help get the word out that I was running for city coroner. I ordered 500 refrigerator magnets to let people know i was running but included vital city information to insure that they keep the magnets around. Not only did it help promote my campaign, but they actually kept the magnets since they were useful. RushKing offered great ideas, fantastic service and unbeatable prices. I highly recommend them.

    - John Stephens, Current City Coroner.
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    Informative Resources
     What are yard signs and are they different from lawn signs?
    Election campaigns in countries all over the world use lawn signs, which the same as yard signs, as an inexpensive and effective campaign strategy. These small signs, usually between 12 and forty inches, are placed in the front yard of the candidate’s supporters. This technique not only publicizes the candidate’s name and voting platform, but inspires and impresses others who see the candidate’s prominent and numerous supporters. Candidates must be aware, however, of the county’s restrictions on campaigning within a certain perimeter of the voting place and must be sure that signs are placed far enough away on Election Day.
     Where to place yard signs and who’s in charge of them?
    Yard signs are most effective when placed at busy intersections, near public places like parks and schools, and popular places. Disperse the signs evenly so there’s a presence throughout the neighborhood. Increase the amount of signs around the neighborhood neared to Election Day. The field staff of a campaign is typically in charge of organizing production and placement of yard signs.
     Yard sign specs and suggestions.
    Before beginning any promotional campaign, candidates should check and acquaint themselves with the local campaign promotion and sign laws. A call or internet search can usually obtain the necessary information and save a lot of complication. Yard signs should include the candidate’s name, the party and/or office that they are running for. In addition, in much smaller letters, campaign finance laws often require one to put who has paid for the ads or promotions. It is important that the material you choose for the sign is something that can withstand different weather conditions so that the message is out there even after a storm. An 18x24 inch (small) sign is suggested for locations in which the speed limit is 30 miles per hour.
    Larger signs – 24x48 inches are recommended in locations where the speed limit is above 30 miles per hour, to insure that the sign is actually seen. Although the yard signs may seem like just another way to spend unnecessary campaign money, yard signs not only increase the possibility of name, face, and platform recognition, they also broadcast a message of enthusiasm and an abundance of supporters when they are placed throughout a district. Voters are more likely to trust a candidate that is well-known and familiar, regardless of the media information they may hear. It is recommended to produce one yard sign for every 30 registered voters.
     Yard sign design pointers.
    As with most things, the main rule to stick to is Keep It Simple. Too much information or color or text is distracting and viewers will lose their focus or interest in your message. Fonts should be simple, text should be concise and colors should be bold. The most important information to include in your yard sign is Who you are and What office you are running for. In addition, include words like re-elect to separate yourself from newcomers. It is not as necessary to include words like vote for and when the voting will take place as much as it is necessary to include who you are and what you are running for. A slogan is an excellent addition to use on the sign, because voters will remember it, which will help them remember the candidate and his platform as well. This is especially recommended on the signs placed in areas where the speed limit is less than 30 miles per hour since the assumption is that passer-bys will have more time to view it and absorb it. Adding a symbol that represents the office you are running for ie, a pointed star for sheriff’s office, a balance scale for a judge…can be very helpful, especially in areas where passer-bys will only have a moment to glance at the sign. Pictures and symbols are more easily and quickly absorbed than words and they also take up less space. Of course disclaimers and endorsements are important to include in a smaller font at the bottom of the sign.
     Magnetic Signs, Bumper Stickers, Static Cling Stickers
    Another excellent tool to get a candidates name and platform known and popular is with magnetic signs and bumper stickers. Magnetic signs can often have a similar effect as yard signs. They are ways to publicize your message in an inexpensive way. Since they are not as expensive as yard signs and posters, magnets, especially car magnets and bumper stickers are a tool. With all those red lights, bored drivers and passengers will pass the time looking around and if cars bumpers display YOUR message, that’s what’s being read and absorbed. Not only will voters see yard signs all over the neighborhood promoting your message, but they’ll see cars as well. This is especially useful in areas where there are many intersections and highways and less lawns and rural houses because while in those areas it may not be as practical to place yard signs, it is practical to display messages on cars. Voters may hesitate to put something permanent on their cars. In that case, car magnets and static cling stickers are a great alternative option.
     The Art & Science of Signs and Graphics by Jim Fleming
     This article originally appeared in Winning Campaigns Magazine.
    Want a cleaner, brighter, more readable graphic image for your campaign?
    White Letters on a Dark or Contrasting Background are Better, Especially at Night.

    Rendering your name in reverse—white against a contrasting bright or dark colored background—makes your name look larger and improves visibility, especially at night. In fact, according to a study by the Outdoor Advertising Institute, reverse messages are up to 40% more visible. That is the reason that Departments of Transportation use white type against dark green or dark brown backgrounds on their highway signs.

    Study roadside signs and billboards on your next trip across town. At night, reverse white letters are much more readable. During daylight hours, white sign backgrounds blend in with the neutral sky (the closer the angle to the horizon, the lighter and whiter the sky). This actually constricts the apparent size of the sign to the size of the lettering.

    Putting a border around a white sign background tends to restrict the size even more. Borders are a bad idea anyway because they clutter up graphics with an unnecessary design element.
    Perhaps owing to traditional concepts of heaven or the sterile white environment of hospitals, white letters have the added advantage of conveying a sense of purity and honesty. That’s why, in the movies, the good guys always wear white hats.

    Primary Colors and Shades of Victory
    What's your favorite color? Whatever it is, it should never be the primary criteria for selecting your campaign graphics. Mass merchandisers pay psychologists and graphics gurus millions to find the color for their product or packaging that will elicit specific emotional responses from shoppers. You have probably read that corrections officials decorate prison cells in a certain shade of pink that actually makes violent criminals feel weaker and more docile. That’s how potentially powerful, beneficial or detrimental, the right or wrong color can be.

    To learn more about the psychology of color, check the psychology section of any large library or bookstore. There are all kinds of books and research papers on the subject.
    Here, from my perspective as a career advertising professional, is a brief overview of the psychological and physiological effects of the basic colors in the spectrum:
    Green and Blue are the most prevalent colors in the environment, so they tend to have a comforting and calming effect on people.
    Green, of course, is the color of nature and is therefore the preferred color of products, companies and candidates who want to be perceived as environmentally friendly.
    Blue is the color of trust (true blue) and quality (blue chip). That’s why blue is the predominant color used in Fortune 500 logos. IBM is often referred to by its nickname, Big Blue.
    Purple, which is also calming, is an interesting color. It reminds people of royalty, bravery, chivalry and honor. The military Purple Heart is a time-honored tradition that traces its roots to Medieval times. The problem is that some shades may be too garish or foppish and, with so many variations in hue, it is difficult to match in different graphic applications.

    Yellow and Yellow Orange are the colors of danger and caution. Thats why highway caution signs are rendered in black-on-yellow. Also, research has proven that the black-on-yellow combination is the most visible for all people (including those who are color-blind) in all kinds of lighting and atmospheric conditions. Don’t be too tempted to use that combination, however. The color yellow has a bad reputation, and connotes bananas, lemons, chickens, cowardice, jaundice and worse. For those reasons we generally don’t use yellow in campaign graphics unless it’s rendered and read as “gold” or used as an accent or secondary color.
    Red and Red Orange elicit excitement, tension and nervous energy, both good and bad. Food product manufacturers use a lot of red in packaging because it makes people tense and hungry.
    Black and Brown are generally considered melancholy and foreboding. Black, however, is an essential color when you are printing a political brochure or flyer. The familiar black type on a white page is easier to read. Never allow a printer to sell you on the idea of not using black to print your picture in the interest of saving money on fewer colors or press runs.
    Red, White and Blue is, of course, the color combination of choice for 80% of all political campaigns—a strong reason to consider not wrapping your name in it. Not that the flag image isn’t positive. If you were the only candidate who used it, you would be way ahead in the patriot game. Unfortunately, the red, white and blue combination has become such a political cliché, you run the risk of drowning your image and your message in a confusing red, white and blue ocean.

    If you absolutely, positively feel you must have red, white and blue graphics, be 100% sure you are true to the flag colors, format and protocol. You don’t want the VFW picketing your campaign headquarters because the flag on your sign is the wrong color, or is facing the wrong way.

    Its always red, white, and blue, in that order. It’s not blue, white and red—thats the French flag. Its not white, blue and red—that’s the Russian flag. It’s not blue stripes and a white star on a red field—that’s the Cuban flag. And it’s not any shade of red or blue that doesn’t match Old Glory e-x-a-c-t-l-y.
    Don’t ever tell your printer or sign shop that you want flag red and flag blue.
    Graphic arts professionals use a universal color standard called the Pantone Matching System, usually referred to as PMS colors. Flag blue is reflex blue, and flag red is PMS #185.
    NOTE: Reflex Blue is not a blend or a mix, it comes right out of ink can with mass production consistency.

    If you plan to use flag colors, write these two down and repeat them to everyone who reproduces your artwork. In fact, whatever colors you choose, make sure you get and use the PMS numbers every time. There is no absolute guarantee, but its the best quality control method there is.

    Also remember that, to be true to their solid PMS number, these colors must be printed solid, never screened. Screening—printing dots of color in patterns of various density (often inaccurately called a halftone)—reveals more of the background paper and therefore lightens the color visually.

    Red screened against a white background becomes pink. Blue screened against a white background becomes a weak baby blue. Don’t laugh. One Florida state senators literature had a pink and baby blue flag printed on it, and, as a result, he incurred the wrath of the veterans groups in his district. Make sure you get a book on flag protocol, and study it before you display the U.S. flag in any graphics.

    Try to find out what color combinations your opponents are using, and avoid them like the plague. (The risk of me-tooism is a compelling argument for not being the first candidate to distribute signs and campaign literature).

    If you’re concerned about choosing the same campaign colors as those in another local race, call and ask about it. After all, the other candidates are probably just as anxious about it as you are, and they would appreciate the call.
     How to run for local office
     Source is EHow
    Step 1: Research elected positions that will be vacant at the next election such as trustee, councilperson or mayor, and determine which one you are best suited for--and have a chance to win. It helps to know whom you'll be running against.
    Step 2: Do your homework. Research your city's history, demographics, current events and the actions of your predecessors. You'll want to be prepared for formal and informal debates.
    Step 3: Attend government and school board meetings, read the paper and talk to locals before establishing your campaign platform. Find out what issues and concerns really matter to a wide range of residents.
    Step 4: Understand that you'll be living in the limelight and be clear on the ramifications of that reality. Consult all family members when making your decision. Their lives will be radically altered along with yours.
    Step 5: Practice speaking before large, challenging and even potentially hostile groups. Re-evaluate your wardrobe and grooming habits. Hire a voice coach if necessary, and a PR consultant if you will be speaking in front of the cameras. Cultivate an image of professional competence.
    Step 6: Develop a thick skin. At the same time be open to constructive criticism. More than one candidate has discovered that hubris isn't the best characteristic to bring to a campaign.
    Step 7: Make sure you and your spouse have an impeccable record-- personally, professionally, financially and legally. Have a professional handler vet you before members of the opposition do. And they will.
    Step 8: Introduce yourself to your possible constituency. You'll have to sell a lot of people on your ability to effect change. How will you stand out? What do you have that another candidate doesn't?
    Step 9: Ask people to volunteer their time on your behalf during the campaign stage. Divide the town into precincts and appoint a captain for each. Choose block captains to coordinate door-to-door canvassing to ask folks to vote for you. Commit to personally walking critical precincts.
    Step 10: Submit a petition with enough signatures, if required to get your name on the ballot. Some jurisdictions simply request that you file a form with the city clerk.
    Step 11: Publicize an Event. Develop collateral materials to mail or hand out while canvassing neighborhoods. Create an effective Web presence (such as and use it to discuss the issues and present your platform, particularly to your younger constituents.
    Step 12: Campaign door to door, at public transportation stations, in front of the post office or other locations with lots of foot traffic.
    Step 13: Hold a fund-raising event to raise both money and awareness of your campaign.
    Step 14: Create lawn and window signs for supporters to display.
    Step 15: Rally your volunteers to call voters the night before and the day of the election to remind them to get out and vote.
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